When Richard & Judy conducted a six month trial of Ethos Bright Eyes, on their Channel 4 TV show, they began with an interview of Peter Aldred, the owner of online multi-level marketing company Ethos.ag responsible for the product and, sitting next to him, Mr John Bolger, one of the UK's leading BUPA cataract surgeons and world authority on cataracts operations. There were three trial subjects who were introduced with a recording of their preliminary eye examinations, at Optical Express in the Strand earlier in the week, when it was confirmed that all three subjects suffered from cataracts, with varying degrees of severity.
Peter Aldred talked about the background of Ethos Bright Eyes with a brief explanation of the history and the chemistry and John Bolger narrated a much speeded up clip of a cataracts operation, quickly explaining what exactly was involved in the operation, and the different steps he was doing as he completed them. Towards the end of the interview, everyone expressed their eagerness to see the results of the trial.
After only six weeks into the trial Judy had to make an announcement, which started like this. “In December we featured a new treatment for cataracts (Ethos Bright Eyes), which is simply a lubricating eye drop that is claimed to reduce, or reverse, the effects of cataracts in six months without surgery. Well, only six weeks after we started the trial, we're already seeing some remarkable results”. All three trial subjects then explained their experiences, all announced significant improvement to their eye-sight.
